In today’s business environment, it is absolutely critical to effectively market your business in every imaginable way.
As a government contractor, you might say to yourself, “Hey, I’m in SAM (System for Award Management) and I have a website—I’m good, right?”
We’re going to highlight the Top 5 Marketing Tips that will improve your business’s presence and help you win more government contracts.
It seems like a no-brainer, but it is important that you review all information that is presented to your audience. Think of your web presence like a resume. You need your presence to be correct, informative, and targeted to your audience. You want potential hires, partners, and government customers to see your best side.
Any content communicated through your web presence needs to have a catchy headline and an image. Your content should help solve a problem, motivate your audience, inspire them, entertain, or simply connect with them on a human level.
2. Search Engine Optimization (SEO)
Search Engine Optimization is critical to ensuring that people who need you can find you online. In other words, your company should be easily accessible and easily searchable on the web by any one of the main internet search engines (Google being the most popular by far). SEO uses analytics to boost your online presence to the top of search engine results. There are billions of people online and you need your business to be up front and stand out!
Half a billion people watch at least one video on social sites every day. One-third of online activity is spent consuming video content. A majority of marketing professionals agree that video content provides businesses with the best “Return on Investment.” The average user spends 88% more time on websites with video than those without video.
One of the most important aspects of videos that promote your business is that they must be subtitled. This is bolstered by the following facts: 85% of Facebook videos are watched without sound, the video completion rate of no subtitles vs. subtitles is 66% to 91%, and over 28 million Americans are either deaf or hard-of-hearing. Whether they’re used out of necessity or out of convenience, subtitles improve comprehension of video content. Subtitles result in 15% more sharing, 17% better reactions, and 26% more call-to-action click-throughs. Subtitles also improve SEO via dwell time that increases your SEO rankings.
LinkedIn, the workplace social media platform, has exploded in popularity over the past few years. Your targeted audience of potential hires, partners, and customers are on LinkedIn and they are devouring content—make sure it’s YOUR content that is being presented! Your company needs to have a social media strategy that conveys what you do and who you serve. Your personal profile needs to be just as strong as your company’s profile. Remember the type of content discussed previously: solving problems, motivating, inspiring, entertaining, and connecting.
Data is your friend! Analytics will show you your top pages by pageviews and which keywords generate drive your organic sessions. This data showcases what works best for your website and which areas might need some work. Improvements can be made effectively once you utilize the analytics to focus your efforts.
Those are the Top 5 Marketing Tips that every government contractor needs to enhance their online presence and grow their business! Feel free to ask for advice in the comments too!